Fortnightly newsletter nº 48 | Thursday, 29 November 2007  

Here you will find the contents of our new newsletter which you have subscribed to. If you wish to tell us your opinion, please contact us at boletin@visitacostadelsol.com

Affiliate Marketing campaigns in the travel industry

In our last article, we discussed affiliate marketing and its amazing rise to popularity, mainly related to the fact that this strategy enables companies to regulate costs according to results. In our last article, we discussed affiliate marketing and its amazing rise to popularity, mainly related to the fact that this strategy enables companies to regulate costs according to results.
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CIO-Mijas makes its debut as a Business School

In January, the Andalusian Centre for Integrated Training in the Leisure Industries (CIO-Mijas) is launching an executive programme for the improvement of managerial skills. Implemented with the EOI Business School, it will lead to the existence of more competent executives for the Costa del Sol travel and leisure industry.
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The Costa del Sol Tourist Board releases ICOTUR report

The Tourist Board has released the Tourist Consumption Index (ICOTUR) Report, a breakthrough study gauging price competitiveness for travel products and services in several major sun and sand destinations at the national level.
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Golf courses. October 2007

Information on the new golf courses developed in Málaga Province. The report includes opening dates, numbers of holes, course lengths, and designer names.
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Inbound tourists. September 2007

Travellers coming to the province of Málaga by plane in September 2007 totalled 702,481, i.e. 5.38 pct more than in September 2006 (666,634 visitors).
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La Cala Resort plays host to the finals of the Madrid-Costa del Sol Masters Golf Tournament, organised by the Costa del Sol Tourist Board

The Golf Department at the Tourist Board are working on the closing event of the Madrid-Costa del Sol Masters Golf Tournament, a promotional golf tour whose finals are taking place at La Cala Resort this weekend. The tournament’s preliminary rounds, which unfolded in Madrid-based golf clubs such as RACE, La Moraleja and El Olivar de la Hinojosa, drew over 200 players per round, which means that the whole tour gathered more than 2,500 golfers.
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Málaga Town Hall

This picture of the Málaga Town Hall, built by Fernando Guerrero Strachan and Manuel Rivera Vera, shows its moderately baroque style. This building’s most striking features are its main staircase, its plenary session room, and the Hall of Mirrors.
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