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Examples of viral video campaigns
One of the most important characteristics of viral videos is that their effects have no limits. In a global market where most people have access to the Internet, any online promotional campaign will immediately be available to all PC users with an Internet connection. |
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Bartender Academy to train 120 barmen at CIO-Mijas
The Danish Bartender Academy, a professional training institution specialising in cocktail making, will come and stay in Mijas for three months. Staff from the Danish academy will train 120 Danish barmen at the Andalusian Centre for Integrated Training in the Leisure Industries (CIO-Mijas). |
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Costa del Sol Tourist Board promotes airBaltic’s direct Vilnius-Málaga flight
The Tourist Board has planned a fam trip for a group of Lithuanian journalists, who came to Málaga this week with a representative of airBaltic. The visiting travel specialists will then publish a series of articles or broadcast programmes on Málaga Province in Lithuanian magazines, newspapers, radio stations, or TV channels. |
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New retirement communities
Information on seven new residential complexes for residents aged 55+, and their healthcare, social, sports and leisure facilities and programmes.
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Hotel Occupancy Rate – May 2007
In May 2007, 448,567 travellers stayed in accommodation facilities on the Costa del Sol. This is 3.13 pct less than in May 2006, when the region’s hotels accommodated 463,083 guests. |
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Costa del Sol promoted at the national level in FERCAM
Representatives of the Costa del Sol Tourist Board have attended the 47th edition of the Regional Agrifair and General Exhibition of Castile-La Mancha (FERCAM). The fair held in Manzanares, Ciudad Real, which began as a trade show for farming machinery, has expanded with time, becoming a general exhibition and even featuring pavilions for other specific industries like tourism.
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Beach volley in Pedregalejo, Málaga
During the summer months, the beaches on the Costa del Sol get packed with young people, who engage in all sorts of sporting activities. Beach volley is one of the most popular ones. |
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