Fortnightly newsletter nº 38 | Thursday, 12 July 2007  

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Interactive Marketing: Viral video campaigns in the travel industry

The travel industry has always been one of the most innovative sectors in the application of Interactive Marketing strategies to attract and keep customers.
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The birth of a new talented chef

Antonio Díaz Zapata, a student at CIO-Mijas, has been awarded the 1st prize in the National Cooking Competition “New Talented Chefs,” organised by the Juan Manuel Sainz de Vicuña Coca-Cola Foundation and the Spanish Hospitality and Catering Federation.
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Costa del Sol Tourist Board presents 2006 Report on Low-Cost Airlines

Last Friday, the Costa del Sol Tourist Board presented the 2006 Report on Low-Cost Airlines, prepared by the Planning and Development Agency (SOPDE) of the Provincial Government of Málaga. According to the survey, the general tendency in 2007 is for these companies to carry more passengers to Málaga’s airport than traditional airlines.
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Tourism and business projects of interest

Information on the latest developments and initiatives concerning business, tourism and cultural infrastructure in Málaga Province.
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Number of Companies in the Hospitality and Catering Industries – May 2007

The number of accommodation facilities and companies in the hospitality and catering industries in Málaga province in May 2007, vis-à-vis May 2006. Companies broken down by business activities and categories.
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Costa del Sol Tourist Board attends workshop called “Tourism and Web 2.0 Generation: The Power of Many”

Several members of the Tourist Board have recently been present at “Tourism and Web 2.0 Generation: The Power of Many,” a workshop organised by the Ministry of Tourism, Trade and Sports and held at the Andalusian Centre for Tourism Innovation.
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Maro-Cerro Gordo Cliffs

The cliffs and the turquoise water are the symbols of this beautiful beach in the small town on the border with the coast of Granada. As it is not easily accessible, it is one of the quietest places in Málaga Province.
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