Fortnightly newsletter nº 37 | Thursday, 28 June 2007  

Here you will find the contents of our new newsletter which you have subscribed to. If you wish to tell us your opinion, please contact us at boletin@visitacostadelsol.com
E-game campaigns in the travel industry

This article analyses two uses of online games as tools to attract customers and keep them loyal. Online games are interesting as marketing channels for the information they can provide on users and for their viral effects.
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5th edition of University Expert Diploma in Physical Education for Nature and Active Travel by the University of Granada

Directed by Miguel Jiménez Martín, this programme is aimed at training qualified professionals to meet the increasingly popular and specialised demand for active travel.
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Over 100,000 people get information on the Costa del Sol thanks to the 2007 Bus of the Sun

The 2007 edition of the Sun Bus is coming to a close, having little by little fulfilled all expectations about it. It has been estimated that, by the end of the bus’s campaign in Córdoba on 1 July, more than 1.5 million people in Spain will have seen it.
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New accommodation facilities – May 2007

This file includes information and technical data on the hotels being built on the Costa del Sol, broken down by districts and updated on a monthly basis.
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Occupancy rate – April 2007

In April 2007, 435,672 travellers stayed in accommodation facilities on the Costa del Sol. This is 1.57 pct more than in April 2006. The average stay was 3.34 days, while occupancy hit a 58.46 pct rate.
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Costa del Sol Tourist Board attends Knowledge and Innovation Forum organised by Turespaña

Representatives of the Tourist Board have been present at the “Forum for Knowledge and Innovation: Keys to Leadership in International Markets,” sponsored by the Spanish Tourism Secretariat via Turespaña and attended by over 400 professionals.
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Baños del Carmen Beach

This view from one of the restaurant’s columns captures the beauty and brightness of the Málaga Bay.
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