Fortnightly newsletter nº 31 | Thursday, 05 April 2007  

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Permission Marketing Campaigns

In the series of forthcoming articles, we will discuss the importance of permission marketing companies to advertise travel products.
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Málaga Sustainability Observatory’s success

The Provincial Sustainability Observatory of Málaga has been incorporated into the Spanish Network of Sustainability Observatories. Thanks to the incorporation agreement, Málaga’s observatory can take advantage of the network’s technical and scientific resources to carry out research into sustainability.
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One hundred travel agents attend Costa del Sol Tourist Board’s first workshop in Morocco

Around one hundred travel agents, fifteen journalists, and six publication editors attended the professional workshop at the Rivoli Hotel in Casablanca on Monday. This was the first event in the series of promotional activities organised by the Tourist Board to take place in Morocco.
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A study of Tourism in Spain in 2006

A study of the Spanish travel industry’s evolution in 2006 conducted by the Tourism Studies Institute (IET), analysing inbound tourism, low-cost airlines, competing destinations, and employment, among other factors. (The study presented this week is only available in Spanish).
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Hotel Occupancy Rate – January 2007

In January 2007, 210,358 travellers stayed in accommodation facilities on the Costa del Sol. This is 5.26% more than in January 2006, when the region’s hotels accommodated 199,849 guests.
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Costa del Sol Tourist Board takes part in Online Marketing Europe in Madrid

The International Marketing Department of the Costa del Sol Tourist Board has been present in Online Marketing Europe (OME), a trade fair bringing advertising professionals together, held in Madrid on 7 and 8 February. This is the second time our representatives have attended this event.
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Cristo de los Estudiantes at Plaza del Obispo

The float of Cristo de los Estudiantes when its procession reaches Plaza del Obispo and the Cathedral. This is one of the most moving moments in this fraternity’s pilgrimage along Málaga’s streets on Holy Monday.
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