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Advantages of Travel Marketing E-mail Campaigns (II)
This article discusses the advantages of e-mailing for travel organisations. E-mail marketing campaigns involve shorter production and launching stages in business communication, a field requiring short planning times, immediate implementation and instant delivery. |
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Costa del Sol Tourist Board captures important health event at WTM
The Tourist Board has clinched a contract to hold a very important medical conference on the Costa del Sol in 2008. The World Health Tourism Conference (WHTC), organised by a prestigious event planner in Dubai, will gather around 200 service purchasers in the health tourism industry from all over the world –70% of them from Arab countries– in Málaga. |
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Tourism Thermometer, Q3 2006
An assessment of the evolution of the tourism sector in the third term of 2006, prepared by SOPDE (Planning and Development Agency of the Provincial Government of Málaga) for the Costa del Sol Tourist Board. (The study presented this week is in Spanish). |
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Inbound tourists – September 2006
666,634 travellers came to Málaga by plane in September 2006, 5.33% more than in September 2005, when the province was visited by 634,603 air passengers. |
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Costa del Sol launches important online campaign in UK, parallel to WTM
The Costa del Sol Tourist Board has launched an important online campaign, budgeted at 100,000 euros, in the UK, Germany, Sweden and Denmark. Parallel to the WTM, this campaign is aimed at raising brand awareness and achieving a better position for “Costa del Sol”, and also working towards deseasoning. |
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La Calahonda Beach and Balcony of Europe
Built in the site of an old fortress which was torn down during the Independence Wars in 1812, the Balcony of Europe affords panoramic views of the Nerja coastline and the sea beyond, whose immensity attracts all looks. |
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