Fortnightly newsletter nº 15 | Thursday, 24 August 2006  

Here you will find the contents of our new newsletter which you have subscribed to. If you wish to tell us your opinion, please contact us at boletin@visitacostadelsol.com

Branding as an online promotion strategy

Knowing our websites’ possibilities for branding is very important to attract, capture and keep online travellers.
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Marbella to play host to 2nd MARB ART –Marbella International Contemporary Art Exhibition– in September

From 7 to 10 September, the Marbella Fair and Conference Hall will be hosting the second MARB ART, the Marbella International Contemporary Art Exhibition. In the successful first edition, works by 250 artists were exhibited and 45 art galleries were present.
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The Costa del Sol Tourist Board invites international journalists to Málaga Fair

Once again this year, some 15 journalists from Spanish and foreign media have been invited by the Costa del Sol Tourist Board to attend the Málaga Fair. The aim of this initiative that the Tourist Board has been carrying out for many years now is to get promotion for the event, since the guest journalists are expected to write about the fair in their respective media.
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Tourist Cross-Border Movements (FRONTUR Survey) – June 2006

Conducted by the Institute of Tourism Studies, this survey indicates that, in June 2006, 5.6 million international tourists came to Spain, i.e. 5.5% more than in June 2005, continuing with the upward tendency of the last few months.The study presented this week is in Spanish.
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Tourism employment – June 2006

In June 2006, there were 48,964 people employed in the hospitality industry, which was 6.21% more than one year earlier (46,103 employees).
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The Costa del Sol Tourist Board organises familiarisation trip for Canadian Air Transat/ Nolitours group

Early this summer, the Costa del Sol Tourist Board collaborated with the travel agency Insur Travel in the organisation of a familiarisation trip for 58 representatives of the Canadian travel group owning Air Transat and Nolitours. The trip coincided with Air Transat’s first Toronto- and Montreal-Madrid flight.
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Images: Marqués de Beniel Palace – Interior courtyard

One of the most remarkable private buildings in Vélez-Málaga, the Beniel Palace, was built in the early 17th century, at the request of Alonso de Molina y Medrano, who died before the works came to completion. The palace was inherited by Molina y Medrano’s descendants, the Marquises of Beniel, who ceded the building to be used for official purposes –even as the Town Hall. For some years now, it has been the seat of the María Zambrano Foundation.
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