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Search Engine Marketing - Pay-per-click (PPC) Advertising
The travel industry was one of the sectors with the heaviest investment in Search Engine Marketing in the first six months of 2006. Public organisations such as the Costa del Sol Tourist Board or Turismo Andaluz, travel agencies like eDreams or Viajes Marsans, hotel chains, e.g. Sol Meliá and NH Hoteles, and airlines such as easyJet or Lufthansa are but a few examples of the institutions that have carried out PPC advertising campaigns this year. |
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Low-cost airlines – Spain, 2005
This study is aimed at quantifying inflow of foreign travellers flying with low-cost airlines’ in 2005 using Aena’s records, characterising the data and finding a pattern in them, after the variables included in the Survey of Tourism Expenditure carried out by the Institute of Tourism Studies. (The study presented this week is in Spanish). |
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Vueling Airlines strengthens presence in Andalusia for the summer
As a response to the growing demand for flights in the summer, Vueling Airlines will increase operations in Andalusia, expecting to carry more than 230,000 passengers from June to September in the more than 1,600 flights it will operate in the Seville, Málaga and Granada Airports. |
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Images: Carratraca Thermal Baths
A view of the sulphurous water baths in Carratraca, dating back to Roman times. This was one of the most popular holiday resorts in the 19th century. It was renovated in 2003. |
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